A new global Ipsos 2026 study, conducted in 29 countries, examines the evolution of women's rights, generational expectations, and the perception gap between men and women. The study, with a sample of 23,268 adults, provides a detailed snapshot of perceptions of rights, female leadership, and attitudes towards traditional roles in contemporary society. The report reveals that 52% of respondents believe that in their respective countries, enough progress has been made in granting women the same rights as men. This indicator places Argentina above the global average and among the highest levels in Latin America, alongside Mexico (66%) and Chile (65%). However, Argentina records the lowest regional level in the belief that more women in power would improve things (58%), compared to countries like Colombia (70%) or Brazil (64%). Martín Tanzariello, Marketing and Communication Manager at Ipsos Argentina, highlighted that in that country, 60% of people perceive sufficient progress in terms of rights. 55% of respondents believe that young women will have a better life than their mothers. In this sense, 54% believe that true gender equality will not be achieved until there is equitable representation in high-level positions, an opinion supported by the majority of women (60%) compared to men (47%). In contrast, perceptions about the future of young men have declined, with only 40% expecting improvement over the previous generation, a five-point drop from 2025. As for traditional roles, 29% of the global population believes that men benefit when women fulfill conventional roles. 60% of global participants believe that the functioning of governments and companies would improve if more women held positions of responsibility. However, there is a notable perception gap: while 55% of men hold this view, only 44% of women agree with them. A key point of convergence is the valuation of female leadership. A relevant finding is that Millennial and Z generations tend to identify this benefit more frequently than Baby Boomers or Generation X.
